التصميم الوجداني للمنتوجات: النماذج التنظيرية وطرق القياس

Abstract

 This paper aims to highlight the role of emotion in the design of products, throughout three main axes: (1) concepts of emotional design of products (2) Theoretical models of emotional design (3) methods of measuring emotions. In the first place we discussed the concept of emotional design of products by highlighting the basic definitions from the design, marketing and development angles, while addressing the emotional significance during the product design process. In the second place, interpretation theories of emotions was explained, like: evolutionary theory, theory of levels of design, mood theory, theory of evaluation and the theory of consensus, where these theories focused on the interpretation of the relationship between the emotional design of products and consumer reactions. Lastly, we discussed some methods of measuring emotions, like: the wheel of emotions, the Geneva wheel, a test of positive and negative emotions and a test for measuring the state of mood.