Questionnaire Design Process in Marketing Research

0102 / 00 / 01 : تاريخ القبول 0102 / 12 / 10 : تا

Abstract

This article deals with the methodology of questionnaire designing as it’s one of the primary
data collection tools in scientific research preparation. It focuses on the conditions and rules that
should be integrated into each step of its construction and design, as the validity and reliability
of the collected, the response rate it achieves, the error reduction rate and the possible biases
depends on the application of these conditions and rules. However, the questionnaire design
remains a skill acquired by experience, where it shows the creative aspect that allows the
questionnaire effective production of data, and thus a reliable results of the scientific research.