Social networking sites as vessels for spreading hate speech -An analytical study in light of the theory of cultural implantation -

تاريخ الاستلام:01/10/2024 تاريخ القبول:27/01/2025

Abstract

 The dissemination of hate speech on social media platforms is a controversial issue and presents a significant challenge to maintaining social peace and promoting mutual understanding and respect among individuals and communities. From the perspective of cultivation theory, media, including social media platforms, are among the primary means through which values and beliefs are conveyed and reinforced in society. The problem of spreading hate speech on these platforms involves several aspects, including understanding the impact of negative ideas on society, which can lead to social instability and increased tension among different groups within society. This, in turn, may hinder peaceful coexistence and lead to numerous conflicts and disturbances.                                                                                                                                  

The importance of this issue lies primarily in the effects of cultural cultivation on individual be havior, which depends on the interpretation of discourses published on social media platforms. These discourses are frequently repeated and come from multiple sources, contributing to changes in individuals' attitudes and be haviors, thereby fostering the spread of hatred and violent extremism. This can lead to the formation and reinforcement of extreme and hostile attitudes, thus increasing the likelihood of violent acts and escalating conflicts between communities. To protect society from the impacts of such discourse through social media, institutions and relevant bodies must adopt strategies that include raising awareness and promoting constructive dialogue by advocating for the dissemination of a culture of tolerance through these media. Additionally, they should establish regulations to limit the spread of this phenomenon, ensuring a balance between individual rights and the interests of society.