The impact of the Covid-19 pandemic On corporate sustainability and marketing strategy

تاريخ الاستلام:07/12/2020 تاريخ القبول:18/03/2021

Abstract

We try, through this research paper, to discuss and analyze the impact of the Covid-19 pandemic on various levels (economy, society, environment, politics, and technology), and to know the extent of its impact on pushing institutions to adopt sustainability, and we argue that this pandemic on a positive side is an opportunity for institutions to change and adopt sustainability. Contributing to facing the economic, social, and environmental challenges resulting from the pandemic, and we also discuss the impact of the latter on the marketing strategy of the institutions, that is, how organizations will deal with their strategic marketing efforts in light of the pandemic, and whether this pandemic will cause serious thinking about change or at least it will create Possibility for a change in ways of thinking? The results showed that the Covid-19 pandemic has contradictory consequences for human civilization, and that sustainability will be a prominent topic of discussion after the Covid-19 virus, especially for economic institutions, and it will have a great and deep repercussion on basic marketing concepts and in particular on marketing strategy.