The impact of corona pandemic on consumer behavior and orientation to wards e- marketing A field study of a sample of consumers in of Ain Temouchent city

تاريخ الاستلام:09/11/2020 تاريخ القبول:24/02/2021

Abstract

This study aims to identify the impact of the Corona pandemic on consumer’s behavior by directing his attention to electronic marketing as a means to meet his needs in light of the home quarantine and the closure of shops

To reach the goal of the study, a random sample was chosen from  Ain Temouchent, with an estimated 200 consumers. A questionnaire was distributed and analyzed using the statistical program spss

The study concluded that there is a weak statistically significant relationship between the Corona pandemic and consumer’s electronic marketing, whereas there is a positive but weak and significant effect (4.6%)  of the virus on the consumer's orientation towards electronic marketing.