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تأثير اللون على سلوك المستهلك وأهميته في تصميم المنتوجات
18 / 11 / 19 تاريخ القبول: 2018 / 03 / 14 تار
Keywords:
colors; consumer behavior; psychological effect of colors; product design.Abstract
through three axes: (1) conceptual presentation of product, color and consumer, (2) the effect of color on consumer behavior, and (3) the importance of color in product design. The paper concludes that developing the market and attracting new customers or retaining the former customers is currently one of the most important concerns of the marketing interests in the institutions, and the color of the product is the most important element in the marketing process, it is the name or symbol of any trademark, and an integral part of Product.
Published
2019-05-07 — Updated on 2026-11-02
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- 2026-11-02 (3)
- 2026-11-02 (2)
- 2019-05-07 (1)
How to Cite
Hamada, L., bouhafs, M., Bellemdjahed, K., Douar , F., & Argoub, M. (2026). تأثير اللون على سلوك المستهلك وأهميته في تصميم المنتوجات: 18 / 11 / 19 تاريخ القبول: 2018 / 03 / 14 تار. Human Resources Development Research, 14(01), 3–21. Retrieved from https://rdrh.univ-setif2.dz/index.php/rdrh/article/view/493 (Original work published May 7, 2019)
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