Virtual tourism marketing the Algerian in light of destination in the light of the covid-19

تاريخ الاستلام:10 /10/ 2020 تاريخ القبول:17 /05/2021

Abstract

Virtual tourism has become due to the repercussions imposed by the global health crisis in what has been known as the Corona virus crisis 19 has remained since the beginning of the first trio of 2020, one of the necessary alternatives is to create a hypothetical promotional dynamic for tourist destinations.

According to experts and specialists in the tourism sector, after stopping the full resemblance to the sector tourism and travel in the world, the promotion and activation of digital tourism within the framework of the so-called "tourism Virtualization "via the Internet today is a good option and an imperative qualitative tourism activity through programming visits and virtual tours many electronic technologies, such as augmented reality technology, which is one of the most recent technologies that are used contribute to the marketing and promotion of tourist destinations.

From the above, this study aims to highlight the role of virtual tourism in activating tourism activity with the need to accelerate the promotion of this tourism to market the Algerian tourist destination and raise awareness health care for workers in the tourism sector in light of this pandemic, in addition to learning about the reality the constraints of this type of tourism in Algeria.

The study found that virtual tourism in Algeria is still absent in the our country for several factors, the most important one is the weakness of the information and communication technology infrastructure, in addition to the weakness of skilled staff in the terms  of using new  technologies in electronic tourism marketing