Arab consumer trust in Online purchase In light of the Corona pandemic (Covid 19

تاريخ الاستلام : 2020 /11/09تاريخ القبول:2020/12/ 27

Abstract

The increasing use of the Internet as a commercial sales channel sparks interest in understanding key issues in building relationships with customers. Especially in light of the Corona pandemic and the implications of traditional purchasing, where trust is the key to the success of building these relationships in light of the differences between online sales and traditional sales. The Internet is the new technology that companies use to offer consumers a variety of products at low prices. This study aims to analyze the impact of the specific dimensions of consumer confidence (perceived safety; perceived privacy; perceived risk; Internet experience; perceived website quality) on intent to buy online in light of Corona (Covid 19). Primary data was collected from a sample of 184 Arab consumers through an electronic questionnaire using Google form. Data were analyzed by (Spss26). The results are that the perceived safety level of the Arab consumer is average While the level of his previous experiences in using the Internet is high; There is a statistically significant positive impact of the trust (Internet experience, perceived safety, perceived privacy) on the intention to buy from the Internet in light of the Corona pandemic (Covid-19).