Purple economy and cultural diversity

تاريخ الاستلام:29/01/2020 تاريخ القبول:03/06/2020

Abstract

The goal of this research is to define the purple economy and to study the nature of the relationship that links it to cultural diversity, the purple economy is one of the modern branches of the economy that rely on the humanization of globalization by assessing the cultural dimension of goods and services and is comprehensive in nature by respecting cultural diversity. From an overview of his relationship with cultural diversity, we conclude that the relationship between them is an interactive relationship based on the win-win principle, since cultural diversity represents a reservoir of information and innovative ideas underpinning the purple economy, and this latter works to strengthen and preserve cultural diversity In the light of globalization