THE UNIVERSITY IN THE MIDST OF THE KNOWLEDGE SOCIETY'S CHALLENGES: CULTURE AND LANGUAGE AS A FIELD

تاريخ الاستلام:19/02/2020 تاريخ القبول:10/06/2020

Abstract

The symbolic power of a human being, It is what makes it real capital not only for the development of the knowledge economy in the knowledge society. Rather, it is the basis of all other cultural developments. Language is the center of this system. The university is the center and field of all cultural interactions, including knowledge ; That is why it is necessary to adjust the cultural project so that we can talk about transforming and developing the university for a knowledge society 

With a full awareness of all mechanisms of innovation and scientific creativity; Which stems from the language of the bowl of thought and the mouthpiece of the nation. We have tried in this article to provide an analytical reading of the challenges of the university elite in the face of the project of community culture. They are trying to draw an initial sketch to solve the problem.