ANALISYS OF PORTFOLIO ACTIVITIS CASE OF IRIS ELECTRONICS SETIF USING BCG MODEL

تاريخ الاستلام:01/10/2019 تاريخ القبول:06/02/2020

Abstract

In this research, we aim to identify the different theoretical concepts of the BCG model; to explain how it is applied on the companies.

In a brief overview of the concepts and the IRIS case study, we obtained a number of results. The most important of these results is that the increasing market share of the company and the development of its number in its various fields of activity reflects an important level of performance and its strategic position in the Algerian market. The field of the TV industry and the white products industry are located in the square between the cow and the star position respectively, so the company must ensure sustainability.