Algerian popular sayings on Facebook Semiotic study in changes of structure and meaning

تاريخ الاستلام: 24/02/2022 تاريخ القبول:19/04/2023

Abstract

Popular sayings are considered one of most common form distinguishing a popular culture, this is due to several linguistic, communicative and conventional characteristics that these types of language format features. The popular sayings immerged, developed and reacted with the traditional social life adopting its features and particularities. The advance of technology and in the tools of communications and media brought about a radical change upon the social life and the traditional ways of communication. The popular sayings are now part of a new paradigm that is totally different from the traditional one in structure, form and process.

This evolution and shift brought about a number of transformations on the popular sayings, these changes and transformation affected their structure as it went from purely linguistic signs to linguistic, visual and virtual signs simultaneously along with other changes to the associations of these sayings, moving from the a social, physical reality to a virtual social context and from using the traditional social markers to virtual markers in personal expression.

It is worth noting that there is a notable shift in the use of Algerian popular sayings from expressing their traditional meanings and associations to a new association to the current sociopolitical and economic conditions of the Algerian people.